Reading order
| # | Title | Published | Author | Buy on Amazon |
|---|---|---|---|---|
| 1 | Ice to the Eskimos | 1997 | Jon Spoelstra | Buy |
| 2 | Success Is Just One Wish Away | 1998 | Jon Spoelstra | Buy |
| 3 | Marketing Outrageously | 2001 | Jon Spoelstra | Buy |
| 4 | Getting the Sale Handbook | 2015 | Jon Spoelstra | Buy |
| 5 | Making the Appointment | 2016 | Jon Spoelstra | Buy |
| 6 | Approved: Job Skill #1 | 2020 | Jon Spoelstra | Buy |
| 7 | Football, Blind Luck & Other Phenomena: My Journey from the Chicken Coop | 2021 | Jon Spoelstra | Buy |
| 8 | Pigs That Fly Hack | 2022 | Jon Spoelstra | Buy |
Jon Spoelstra’s non-fiction work is rooted in his career as an NBA executive. Ice to the Eskimos, published in 1997, became a Wall Street Journal bestseller by translating his experience at the New Jersey Nets into practical marketing advice. He had taken a team with some of the worst attendance in the league and dramatically increased their revenue, and the book explains exactly how he did it through creative packaging, audience targeting, and aggressive promotion.
Marketing Outrageously followed in 2001, pushing the same ideas further with endorsements from fellow sports marketing minds. Spoelstra later updated it as Marketing Outrageously Redux. His non-fiction catalog spans business strategy, sales tactics, and sports marketing, all written with the direct, no-nonsense voice of someone who spent decades in NBA front offices making things work on tight budgets.