Anthologies
| Title | Published | Buy on Amazon |
|---|---|---|
| The Library Book | 2012 | Buy |
Non-Fiction
| Title | Published | Buy on Amazon |
|---|---|---|
| Business Rules of Thumb | 1987 | Buy |
| Ultra Secrets of Game Boy Secrets | 1991 | Buy |
| Guerrilla Marketing for the Home-Based Business | 1991 | Buy |
| Quick Lit | 1992 | Buy |
| The 1996 Information Please Business Almanac & Sourcebook | 1993 | Buy |
| Smiley Dictionary: Cool Things to Do with Your Keyboard | 1993 | Buy |
| Video Renter’s Bible: What to Rent Tonight | 1993 | Buy |
| Foolproof Lotus 123 | 1993 | Buy |
| Foolproof DOS | 1993 | Buy |
| Foolproof Wordperfect | 1993 | Buy |
| Foolproof Windows | 1993 | Buy |
| Point and Click Investor | 1994 | Buy |
| E-mail Addresses of the Rich & Famous | 1994 | Buy |
| The Executive’s Yellow Pages | 1995 | Buy |
| Best of the Net | 1995 | Buy |
| Emarketing | 1995 | Buy |
| Wisdom, Inc.: 30 Business Virtues That Turn Ordinary People into Extraordinary Leaders | 1995 | Buy |
| Point and Click Jobfinder: How to Get a Great Job Online | 1996 | Buy |
| The Traveler’s Yellow Pages | 1996 | Buy |
| Presenting Digital Cash | 1996 | Buy |
| Official Rules of Life | 1996 | Buy |
| Point & Click Business Builder | 1996 | Buy |
| If You’re Clueless About Retirement Planning and Want to Know More | 1997 | Buy |
| If You’re Clueless about Mutual Funds | 1997 | Buy |
| If You’re Clueless about Insurance and Want to Know More | 1997 | Buy |
| Bartender’s Guide | 1997 | Buy |
| If You’re Clueless About Saving Money and Want to Know More | 1997 | Buy |
| The Best of New York | 1997 | Buy |
| Rules of the Game of Football | 1997 | Buy |
| Technophobe: The Unabomber Years | 1997 | Buy |
| The America Online Insider’s Guide to Finding Information Online | 1997 | Buy |
| Poker: Over 25 Games and Variations, Plus Tips, Strategy, and More | 1997 | Buy |
| Emergency! | 1997 | Buy |
| If You’re Clueless about Accounting and Finance | 1998 | Buy |
| You’ve Got Pictures!: AOL’s Guide To Digital Imaging | 1998 | Buy |
| If You’re Clueless About Getting a Great Job and Want to Know More | 1998 | Buy |
| The Totally-Terrific $10,000 Trivia Challenge | 1998 | Buy |
| The Bootstrapper’s Bible: How to Start and Build a Business with a Great Idea andNo Money | 1998 | Buy |
| If You’re Clueless about Selling: And Want to Know More | 1998 | Buy |
| New Moon: Sports | 1999 | Buy |
| Online Auctions for Yahoos Making Money and Having Fun on Yahoo! Auctions | 1999 | Buy |
| Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing thing for You. | 2000 | Buy |
| The Fat-Calorie-Sodium Counter | 2000 | Buy |
| The Kitchen Counter | 2000 | Buy |
| Getting Around New York | 2000 | Buy |
| The Essential Traveler | 2000 | Buy |
| The Pocket Almanac | 2000 | Buy |
| Internet Road Map | 2000 | Buy |
| The Glove Compartment Guide | 2000 | Buy |
| The Backyard Gardener | 2000 | Buy |
| The Wine Guide | 2000 | Buy |
| Rules of the Game of Golf | 2000 | Buy |
| Eating in New York | 2000 | Buy |
| The Desk Almanac | 2000 | Buy |
| Windows 95 | 2000 | Buy |
| The Big Red Fez: How to Make Any Web Site Better | 2002 | Buy |
| Survival Is Not Enough: Why Smart Companies Abandon Worry and Embrace Change | 2002 | Buy |
| Purple Cow: Transform Your Business by Being Remarkable | 2003 | Buy |
| Free Prize Inside!: The Next Big Marketing Idea | 2004 | Buy |
| Everyone’s an Expert | 2005 | Buy |
| The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable | 2005 | Buy |
| Small Is the New Big: And 183 Other Riffs, Rants, and Remarkable Business Ideas | 2006 | Buy |
| The Dip: A Little Book That Teaches You When to Quit | 2007 | Buy |
| Meatball Sundae: Is Your Marketing Out of Sync? | 2007 | Buy |
| Tribes: We Need You to Lead Us | 2008 | Buy |
| Making Money On The Web | 2009 | Buy |
| All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works–and Why Authenticity Is the Best Marketing of All | 2009 | Buy |
| Linchpin: Are You Indispensable? | 2010 | Buy |
| Graceful | 2010 | Buy |
| We Are All Weird: The Myth of Mass and The End of Compliance | 2011 | Buy |
| Poke the Box | 2011 | Buy |
| The Icarus Deception: How High Will You Fly? | 2012 | Buy |
| This Might Work: Collected Writings | 2012 | Buy |
| V is for Vulnerable: An Alphabet for People Who Want to Make a Difference | 2012 | Buy |
| Whatcha Gonna Do With That Duck?: And Other Provocations, 2006-2012 | 2012 | Buy |
| Permission Marketing: Turning Strangers Into Friends And Friends Into Customers | 2014 | Buy |
| What To Do When It’s Your Turn | 2014 | Buy |
| Leap First: Creating Work That Matters | 2015 | Buy |
| This Is Marketing: You Can’t Be Seen Until You Learn to See | 2018 | Buy |
| The Practice: Shipping Creative Work | 2020 | Buy |
| The Song of Significance | 2023 | Buy |
| This Is Strategy: Make Better Plans | 2024 | Buy |
Seth Godin has been writing about business and marketing since the late 1980s. He studied at Tufts University and earned his MBA from Stanford Business School, then worked as a brand manager at Spinnaker Software. In 1995 he founded Yoyodyne, one of the first internet direct marketing companies, which Yahoo acquired in 1998. That experience led to Permission Marketing (1999), which laid out his argument that marketing works better when customers opt in rather than get interrupted.
His output since then has been prolific, with more than 80 titles spanning practical business guides, marketing philosophy, and books on creativity and leadership. Purple Cow (2003) became his breakout hit, arguing that the only way to stand out is to be remarkable. The Dip (2007) examines when to quit and when to push through. Tribes (2008) makes the case that anyone can lead a movement. Linchpin (2010) challenges readers to become indispensable at work. His more recent books include This Is Marketing (2018), The Practice (2020) on shipping creative work, The Song of Significance (2023) on building meaningful workplaces, and This Is Strategy (2024). Beyond books, he runs a widely read daily blog and founded the altMBA, an online leadership workshop.